Lead UX/UI Designer
Find My Dentist
Project Overview
This project focuses on the redesign and enhancement of an existing dental care platform aimed at connecting patients and clinics. As a UX/UI Designer, my role was pivotal in revitalizing the user experience through a comprehensive design uplift. This involved establishing a robust design system to ensure visual consistency across Android, iOS, and web platforms. Furthermore, I led the effort to restructure and define key user flows, with a strong emphasis on simplifying the overall experience and making dental care access more intuitive for users.
Context & Goals
The Challenge
The platform struggled with inconsistent experiences across iOS, Android and web. Patients found it hard to book appointments or understand clinic offerings, resulting in high drop-off rates during sign-up and booking.
Business Goals
Increase successful booking by 25%
Improve NPS & reduce support tickets related to booking flow
Build a scalable design system for future features
User Goals
Easily discover dentist by location, or service
Trust clinic information and reviews
Book in under 2 minutes from any device
Discovery & Research
What I Did
Heuristic evaluation of the existing app to identify pain points
Conducted 8 user interviews with patients and 3 with clinic admins
Mapped the current journey to uncover inefficiencies
Performed a competitive analysis of 6 dental care platforms (Zocdoc, Doctolib)
Key Insights
60% of users didn’t complete the sign-up flow
More that 50% of users didn’t complete a booking flow.
Patients were unclear about clinic availability and trusted Google more
The platform lacked mobile consistency, especially for Android.
Strategy & Design Approach
Friction Access
Focus on reducing cognitive load during search and booking
Platform Consistency
Harmonize iOS, Android and web UIs using atomic design
Trust Through Transparency
Highlight verified review, clinic certifications and doctor profiles
My Role
Rebuild core flow to reduce friction, simplify decision-making and establish trust early in the journey. With this is mind I started to work on the strategy and the design approach
Key Design Decisions
Design System
Created a multi-platform system with reusable tokens, typography, clolor guidelines and mobile-specific components.
Smart Dentist/Clinic Finder
Replaced flat search with a filterable, contextul card view that dynamically adapts based on urgency or insurance provider. Also added the map view for search dentist or clinics nearby.
Simplified Booking Flow
Reduced from 6 steps to 3 after identifying user fatigue. Enable auto-fill for insurance and location info. Also added a calendar for day and time of clinic availability.
Validation & Results
Methods
Ran A/B test on booking flow and new clinic page layout
Used Maze for remote unmoderated testing
Collaborated with client’s analytics team to measure real-world impact
Key Metrics
+38% increase
in completed booking (goals was 25%)
-48% drop
in navigation-related support tickets
1.5 minutes
avg. time to book (was 3.8 minutes before)
+18 NPS
improvement within the first quarter post-launch
Reflections & Learnings
What I Learned
Aligned a design system across platforms isn’t just a visual task - it’s about stakeholder alignment and education.
Designing for trust is as important as usability in healthcare - microcopy and context matter a lot.
Prioritizing experiments (vs. subjective preferences) was a turning point in stakeholder alignment and decision-making.
Next Steps
Add multilingual support & localized experiences
Work with the client to roll out a referral system based on early user requests
Final Designs
The final product reflects user-centred, scalable and trust-driven platform accessible from any device. The design system continues to support future iterations and empower the client’s internal team to extend it.
Advanced Search and Filtering
Effortlessly narrow your search. Use intuitive filters to find the perfect dentist based on your specific needs and preferences.
Appointment Scheduling
Schedule appointments with ease. Select your preferred time and date directly through the app, with instant confirmation and reminders.
Profile Management and Service Listing
Dentists and clinics can easily manage their profiles, showcasing their expertise and services. Customize listings with photos, descriptions, and pricing to attract new patients.
Showcasing and Document Medical Cases
Share and educate through medical case studies. Create engaging blog-style posts detailing complex cases, treatment approaches, and patient outcomes, fostering knowledge sharing within the medical community.
Creating a Trustworthy and Modern Aesthetic
